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Basics of Viewability

Viewability is digital advertising terminology used for impressions that were actually viewable to users. For instance, there is an ad below the fold and the […]

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Neha Shekhawat | November 9, 2020

Basics of Ad Fraud

Ad Fraud is a term used frequently in the Digital Advertising world, usually to describe false or wrongful deployment of media by a Publisher or […]

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Rahul Joshi | October 9, 2020

Indian Premier League

The Indian Premier League (IPL) is the most sought after cricket tournament in India. We are now several matches into the tournament and Sizmek by Amazon […]

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Neha Shekhawat | October 1, 2020

Demand-side Platform

DSP plays a key role in the RTB (real-time bidding) ecosystem. The DSP is a buy-side platform that enables buyers to bid on the right […]

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Sushil Kokate | September 19, 2020

Contextual Targeting

Contextual targeting refers to the practice of serving relevant ads to the target market with the help of appropriate attributes such as keywords, themes, etc. […]

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Raghu Seelamsetty | September 7, 2020