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Contextual Targeting

Contextual targeting refers to the practice of serving relevant ads to the target market with the help of appropriate attributes such as keywords, themes, etc. […]

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Raghu Seelamsetty | September 7, 2020

Dynamic Creative Optimization

Dynamic Creative Optimization is a display advertising technology that combines creativity and data to yield maximum impact by displaying personalized and relevant ads to the […]

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Sushil Kokate | August 28, 2020

Relevance of Display Advertising

Display ads are paid graphic advertisements on digital platforms. Display ads are different from search ads. Search ads appear when a person is searching whereas […]

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Neha Shekhawat | August 24, 2020

Brand Safety

To build a strong, positive image among a brand’s consumer base it is critical to avoid the setbacks of negative brand associations. In digital advertising, […]

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Raghu Seelamsetty | August 14, 2020

Verification and Viewability

In digital media, there are billions of opportunities each day to display your message but in this diverse, constantly changing pool of content, there is […]

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Sushil Kokate | August 7, 2020