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When it comes to media planning, balancing push & pull medium is the need of the hour, and two platforms that need handshake is Display […]

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Anusha | January 27, 2021

Demystifying VAST and VPAID Video Formats

We all know that videos are possibly the most engaging and effective medium of Digital Advertising when compared to other formats such as Display Banners, […]

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Rahul Joshi | January 22, 2021

Personalize Everywhere, All the Time, With Sizmek Dynamic Creative

Digital consumers are evolving rapidly. Generic marketing ‘noise’ that disrupt their lives are screened out by these digital natives. The only way to connect with […]

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Neha Shekhawat | December 25, 2020

Rich media advertising

Rich media is an advertising technology that engages customers while allowing brands to communicate their value propositions. If you are looking for a way to […]

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Sushil Kokate | December 4, 2020

Basics of Viewability

Viewability is digital advertising terminology used for impressions that were actually viewable to users. For instance, there is an ad below the fold and the […]

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Neha Shekhawat | November 9, 2020