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Lessons We Learned from Boomerang Clients

In the world of retail media and marketplace advertising, great sellers track every dollar spent or made across their business. Many come to QUARTILE after […]

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Anusha | June 21, 2022

4 Reasons Why You Need to Move Away From Manual Data Integration

Doing things the old-fashioned way may seem like a safe bet, but your competition already knows why manual data operations are bad for their business. […]

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Anusha | June 10, 2022

What is AI-powered campaign automation and optimization?

Artificial intelligence (AI), machine learning (ML), and data-driven automation and optimization pop up in marketing materials for ad tech partners a lot, often promising outsized […]

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Anusha | March 23, 2022

Amazon Sponsored Display Ads Now Offer Optimizations for Viewability

Sellers can now buy and optimize Sponsored Display ads on Amazon based on whether they were viewed.  Amazon Advertising Sponsored Display format is a workhorse […]

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Sushil Kokate | March 15, 2022

What is Margin-Based Targeting and Optimization for Amazon Ads?

More people buy on Amazon than ever before, so why is it hard for many sellers to profit? The answer: rising seller costs, from cost-of-goods […]

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Anusha | February 17, 2022