In the era of continuous evolving digital medium with more data-set but less real-time-decision, the purpose of measurement tool is to provide actionable insights to influence the […]
Vasudeo Choudhary |February 19, 2021
When it comes to media planning, balancing push & pull medium is the need of the hour, and two platforms that need handshake is Display […]
Vasudeo Choudhary |January 27, 2021
We all know that videos are possibly the most engaging and effective medium of Digital Advertising when compared to other formats such as Display Banners, […]
Rahul Joshi |January 22, 2021
Digital consumers are evolving rapidly. Generic marketing ‘noise’ that disrupt their lives are screened out by these digital natives. The only way to connect with […]
Neha Shekhawat |December 25, 2020
Rich media is an advertising technology that engages customers while allowing brands to communicate their value propositions. If you are looking for a way to […]
Sushil Kokate |December 4, 2020
The Indian Premier League (IPL) is the most sought after cricket tournamen...
Ad ServingAd Tracking
1.In Ad Serving the creative...
Digital consumers are evolving rapidly. Generic marketing ‘noise’ that dis...
Data plays a critical role in digital advertising.
Dynamic Creative Optimization is a display advertising te...