Vasudeo Choudhary | February 19, 2021
In the era of continuous evolving digital medium with more data-set but less real-time-decision, the purpose of measurement tool is to provide actionable insights to influence the real-time decision making!
And when it comes to capturing the touch-points/events to help advertiser take that “informed decision” and optimise its spending towards the best performing ads, we at ‘Sizmek by Amazon’ always try to provide the best solutions to our customers.
That’s where our unique offering “In-Stream Tracking” comes into the play, this is similar to normal ad-tacking but with more data-set.
With In-Stream Tracking, we can provide you the top-most used KPIs to measure the performance of video ads, “the Quartile”, without any hassle of hosting or video load-quality concern.
Since the Video ads are classified as part of the branding/awareness objective of the media campaign, quartile reporting is the best mechanism to establish the role of the video ads in the ACPP funnel. Tracking more engaged users means stronger mid-funnel and eventually better ROI.
We always rely on VTR and Quartile to answer the following questions: Is performance in-line with the campaign’s objective OR is the ad appealing/engaging enough, and if so, to which audience. To answer all these questions, we look into quartile report.
Hence the measurement via In-Stream tracking solutions not only provide the complete Video ads measurement data but also it can be layered with demographic/device/geo level cohorts.
To summarise, if you are only using normal impression and click tracking for video ads, you should move to In-Stream tracking and not miss the crucial measurement information to gauge the effectiveness of the video ads!
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