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Indian Premier League

The Indian Premier League (IPL) is the most sought after cricket tournament in India. We are now several matches into the tournament and Sizmek by Amazon […]

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Neha Shekhawat | October 1, 2020

Demand-side Platform

DSP plays a key role in the RTB (real-time bidding) ecosystem. The DSP is a buy-side platform that enables buyers to bid on the right […]

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Sushil Kokate | September 19, 2020

Contextual Targeting

Contextual targeting refers to the practice of serving relevant ads to the target market with the help of appropriate attributes such as keywords, themes, etc. […]

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Raghu Seelamsetty | September 7, 2020

Dynamic Creative Optimization

Dynamic Creative Optimization is a display advertising technology that combines creativity and data to yield maximum impact by displaying personalized and relevant ads to the […]

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Sushil Kokate | August 28, 2020

Relevance of Display Advertising

Display ads are paid graphic advertisements on digital platforms. Display ads are different from search ads. Search ads appear when a person is searching whereas […]

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Neha Shekhawat | August 24, 2020