Why Sizmek for Ad Serving?

Sushil Kokate | July 10, 2020

Why Sizmek for Ad Serving?

• Sizmek is one of the largest open ad management platforms with an easy to use UI. You can toggle around the platform with ease and with minimal technical guidance.

• Sizmek helps you take charge of your campaign success. You can track your campaign data, eliminate discrepancies, audit publishers, and hold them accountable.

• Sizmek gives you creative control so that you can choose what ads need to be served to which audience. You can also choose how to showcase creatives to your audience. You can optimize the delivery of your ads and split-test different ads.

• Sizmek gives you deep insights about your campaigns and reduces dependency on publisher reports. You will get granular data around placements, geo, creative, time of day, etc. This will help you in optimising your campaigns. Sizmek provides domain-level data using our viewability and verification product. Data insights given by Sizmek has excellence in campaign performance, creative strategies, brand safety.

• Sizmek provides centralised management for your campaigns by aggregating campaign data in a single view.

• Sizmek gives you the ownership of your data for performing further analysis and driving optimisation.

• Sizmek provides real-time data feeds that customers can use for real-time optimisation. This is especially useful for performance campaigns where customers want to improve performance in real-time.

• Sizmek data feeds include Sizmek UserIds which can be used for advanced attribution studies by our customers.

• Sizmek is the best ad tech stack for targeting, decisions and reporting.

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