Dynamic Creative Optimization

Sushil Kokate | August 28, 2020

Dynamic Creative Optimization is a display advertising technology that combines creativity and data to yield maximum impact by displaying personalized and relevant ads to the users. DCO is all about delivering the right ad to the right customer at the right moment.

Dynamic creatives are known to boost digital advertising aesthetic value and visual appeal.

Advertisers can use DCO to easily generate a large number of automated creatives that fit the needs of all users on a large scale, with the help of all the user data collected online. 

The required data can be collected using various data sources such as geo-targeting, demographics, the number of views or clicks on an ad, recent interests of the customer, or frequently visited webpages, etc. 

The extent and range of personalization that can be achieved through DCO make these ads highly significant– resulting in an amplified user interaction. This helps advertisers build ads that respond easily to localization at scale, in terms of branding, experiences, graphics, and goods.

Personalization will foster reliability as the target audience sees how thoroughly you comprehend its needs.

DCO constantly collects significant data using real-time technology to better understand the needs of its target audience. It simultaneously personalizes the ads in order to make them more appealing, attractive, and relevant to what the customer may be looking for.

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