Search Connect

Anusha | January 27, 2021

When it comes to media planning, balancing push & pull medium is the need of the hour, and two platforms that need handshake is Display & Search. 

While we have been tracking your display campaigns holistically, Search has not been part of the featured discussion. Well, it is no longer the case, we can now help you with Search tracking, with our “Search Analytics” product, here is how!

Search Analytics solves the challenge of search and display campaign management by automating paid search activity tracking (Tag-Less Integration). You gain a much better understanding of user behavior within the conversion funnel, which enables you to determine what works and what does not work.

The best part is that you can easily de-duplicate the conversions and understand the co-relation between Intent led SOV Vs. Display direct. It helps to find the actual source of conversion and the right attribution helps you to shift the budget on the best performing platform. Search Analytics provides the report for the most commonly used ad formats like ETA (Expanded Search Ads), DSA (Dynamic Search Ads), RSA (Responsive Search ads), and PLA (Product Listing Ads). It helps to Track search (log-level) events to use in Raw Data Feeds and Path to Conversion reports & helps to Evaluate cross-channel campaigns at scale. Search Analytics also leverages an API that eliminates the laborious process of setting the tracking pixels in the search engine ad system. It reduces set-up time for thousands of tracking pixels by using the search engine API (You don’t need many changes in the setup process. Sizmek automatically does that for you, just login into SAS to get all the actionable insights of the overall media campaign in one place). 

Apart from Direct integration with Google & Bing, we do also support Kensso and Marin.

We have 2 different types of Integrations:

A) Direct Integration: Direct integration supports connections with Google and Bing. This allows you to track search activities with other 3rd party tracking systems. 

B) Search Analytics: SEM Integrations give clients a clear, holistic picture of how their campaigns are performing across both the Sizmek by Amazon and SEM channels. Currently, our platform (SAS) supports SEMs Kenshoo and Marin. The SEM Integrations utilizes the same connections with search engines as direct integrations.  To sum up, Search connect is the missing link that creates synergy between the display and searches and provides a holistic view to your campaigns.

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