5 Key Differences Between Ad Serving and Ad Tracking

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5 key differences between Ad Serving and Ad Tracking

Neha Shekhawat | July 17, 2020

	Ad Serving	Ad Tracking
1.	In Ad Serving the creative is hosted in an ad server and tags are shared with the publisher.	In Ad Tracking the creative is hosted at the publisher end and impression/click trackers are shared with the publisher.
2.	In ad serving verification & viewability data can be provided.	In ad tracking verification & viewability data cannot be provided by an ad server.
3.	Ad serving gives the creative control and flexibility to the advertiser to make changes in the creative as per their requirement/convenience.	In ad tracking the entire creative control is with the publisher and hence there is dependency on publisher for any changes.
4.	In ad serving creative optimization is possible since the creative is hosted at an ad server.	In ad tracking creative optimization is not possible since the publisher has the creative control.
5.	Ad serving can report back complex data matrices and in addition to the above mentioned data points, there are a large number of additional data points that can be provided to the advertiser.	In ad tracking the data points that are reported back are quite less and basic like impression, click and CTR.

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