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Rich media advertising

Rich media is an advertising technology that engages customers while allowing brands to communicate their value propositions. If you are looking for a way to […]

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Sushil Kokate | December 4, 2020

Basics of Viewability

Viewability is digital advertising terminology used for impressions that were actually viewable to users. For instance, there is an ad below the fold and the […]

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Neha Shekhawat | November 9, 2020

Basics of Ad Fraud

Ad Fraud is a term used frequently in the Digital Advertising world, usually to describe false or wrongful deployment of media by a Publisher or […]

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Rahul Joshi | October 9, 2020

Indian Premier League

The Indian Premier League (IPL) is the most sought after cricket tournament in India. We are now several matches into the tournament and Sizmek by Amazon […]

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Neha Shekhawat | October 1, 2020

Demand-side Platform

DSP plays a key role in the RTB (real-time bidding) ecosystem. The DSP is a buy-side platform that enables buyers to bid on the right […]

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Sushil Kokate | September 19, 2020