With increasing pressure on marketers to deliver more results with less budget, striking the perfect balance between investing in targeted short- and long-term activities seems […]

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In the era of continuous evolving digital medium with more data-set but less real-time-decision, the purpose of measurement tool is to provide actionable insights to influence the […]

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When it comes to media planning, balancing push & pull medium is the need of the hour, and two platforms that need handshake is Display […]

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We all know that videos are possibly the most engaging and effective medium of Digital Advertising when compared to other formats such as Display Banners, […]

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Digital consumers are evolving rapidly. Generic marketing ‘noise’ that disrupt their lives are screened out by these digital natives. The only way to connect with […]

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