Doing things the old-fashioned way may seem like a safe bet, but your competition already knows why manual data operations are bad for their business. […]

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Artificial intelligence (AI), machine learning (ML), and data-driven automation and optimization pop up in marketing materials for ad tech partners a lot, often promising outsized […]

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Sellers can now buy and optimize Sponsored Display ads on Amazon based on whether they were viewed.  Amazon Advertising Sponsored Display format is a workhorse […]

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More people buy on Amazon than ever before, so why is it hard for many sellers to profit? The answer: rising seller costs, from cost-of-goods […]

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With increasing pressure on marketers to deliver more results with less budget, striking the perfect balance between investing in targeted short- and long-term activities seems […]

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