In the dynamic world of advertising, creative building plays a crucial role in capturing the attention of audiences and driving brand success. For brands and […]

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Sponsored Products launches expanded product targeting Advertisers can now access expanded product targeting for Sponsored Products through the advertising console and Amazon Ads API. Expanded […]

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If you are running Sponsored Ads on Amazon you’re probably familiar with Amazon’s ad reports. You’re also aware that access to this data is not […]

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Brands recognize that success in today’s data-driven world depends on better use of marketing insight. But as more and more aim to bring campaigns, reporting, […]

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When Amazon announced plans to increase fees for marketplace platform services on January 18th, 2022, mid-Q4, no less, there was a collective sigh of resignation […]

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