Viewability is digital advertising terminology used for impressions that were actually viewable to users. For instance, there is an ad below the fold and the […]

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Ad Fraud is a term used frequently in the Digital Advertising world, usually to describe false or wrongful deployment of media by a Publisher or […]

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The Indian Premier League (IPL) is the most sought after cricket tournament in India. We are now several matches into the tournament and Sizmek by Amazon […]

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DSP plays a key role in the RTB (real-time bidding) ecosystem. The DSP is a buy-side platform that enables buyers to bid on the right […]

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Contextual targeting refers to the practice of serving relevant ads to the target market with the help of appropriate attributes such as keywords, themes, etc. […]

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