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Brand Safety

To build a strong, positive image among a brand’s consumer base it is critical to avoid the setbacks of negative brand associations. In digital advertising, […]

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Raghu Seelamsetty | August 14, 2020

Verification and Viewability

In digital media, there are billions of opportunities each day to display your message but in this diverse, constantly changing pool of content, there is […]

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Sushil Kokate | August 7, 2020


Data plays a critical role in digital advertising. Sizmek by Amazon offers data insight – the value of having a single collection point for every campaign data. […]

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Sushil Kokate | July 31, 2020

Sizmek Analytics

Sizmek Analytics helps advertisers with a detailed understanding of campaign performance. Sizmek helps in determining whether the campaign is delivered in the right place and to […]

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Raghu Seelamsetty | July 25, 2020

5 key differences between Ad Serving and Ad Tracking

  Ad Serving Ad Tracking 1. In Ad Serving the creative is hosted in an ad server and tags are shared with the publisher. In […]

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Neha Shekhawat | July 17, 2020