Verification and Viewability
Sushil Kokate | August 7, 2020
In digital media, there are billions of opportunities each day to display your message but in this diverse, constantly changing pool of content, there is a fear that your ad might land on an irrelevant and inappropriate page. With Sizmek by Amazon, you have all the data you need to ensure your ads appear in the safest, high quality, and most relevant context.
Verification and Viewability most commonly referred to as V&V let advertisers determine the specific environment in which their ads show up.
Verification safeguards your brand from appearing alongside objectionable or misaligned content. It provides insights on the types of inventory that perform best – by channel, content, geography, and device type which helps in media planning.
Verification gives insights to help reduce wasted impressions and improves the buying decisions and eventually leads to a higher return on investment.
Viewability tells you whether an ad had the chance to be seen or not. Understanding how to measure it is crucial to your media plan.
Sizmek by Amazon provides flexibility to choose your own viewability thresholds. You can customize viewable thresholds, see recordable/viewable impressions, viewable duration/surface area,vCPM, vCPC; video, and fraud overlap metrics.
Verification & Viewability provided to you by Sizmek by Amazon works on a technology called Semantic classification, which works in a cookieless environment. It understands the meaning of the word in a sentence and then in a paragraph allowing you to detect in which context your ad appeared.