Indian Premier League

Neha Shekhawat | October 1, 2020

The Indian Premier League (IPL) is the most sought after cricket tournament in India. We are now several matches into the tournament and Sizmek by Amazon is providing advertisers a chance to capitalize on special IPL moments/events with AI-driven LIVE SCORE banners coupled with creative innovations. Brands can showcase the right offer at the right time, send out dynamically optimized creatives, serve offer based creatives during live moments, send localized creative to maximize user engagement, and more. Advertisers can captivate the audience and drive real-time engagement during LIVE MOMENTS.

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Originally scheduled to go live in March 2020, fans across the globe were disappointed when the tournament was canceled owing to the Covid-19 pandemic. The IPL had to be postponed as there were lockdowns across the globe and possible health hazards to everyone involved.

Fans cheered as the BCCI finally announced the final dates for the IPL in August. The 7-month wait finally came to an end when the IPL was officially scheduled to begin on 19^th September in the UAE. Everyone geared up to embrace the new normal and enjoy watching their favorite teams play from the comfort and safety of their homes. Advertisers were thrilled to grab the opportunity of reaching out to an increased audience as the spectators shifted from the grounds to online platforms.

Hotstar – the live tournament telecaster is helping brands advertise and at the same time measure their campaign performance. Sizmek by Amazon is Hotstar’s exclusive measurement partner for IPL 2020.

Advertisers can benefit from gaining insights about their campaigns with ad-tracking provided by Sizmek by Amazon.

Under ad tracking, there are various actionable data points which brands can gain access to, namely,

• Impressions
• Clicks
• CTR %
• Adjusted Unique Reach
• Country-wise Impression cuts
• State-wise Impression cuts and
• City wise Impression cuts

To sum up, Sizmek is proud to present Brands with the unique opportunity to verify their campaign performance and reach audiences with innovative creative communication during such a high-octane Live Sport of global proportions.

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