Relevance of Display Advertising
Neha Shekhawat | August 24, 2020
Display ads are paid graphic advertisements on digital platforms.
Display ads are different from search ads. Search ads appear when a person is searching whereas display ads appear when a person is surfing alongside their search history.
Below mentioned are some of display advertising formats:
- Banners in different sizes and with different functions (static, animated, interactive)
- Interstitial, leaderboard banner
- Rich Media banners
- Video ads
Relevance of display advertising
Visually appealing and engaging
Display ads encompass various formats such as text, images, flash, video, and audio thus making them appealing and interactive. In recent years, the invasion of creative display options for brands has been significantly better.
Supports business objectives
Display advertising helps meet the advertising goals with its broad reach. Campaign goals such as Brand promotion, Product awareness, Lead generation, and Sales acceleration are supported by display ads.
Although display ads target specific audiences, this does not mean they limit the visibility of your business online. Display ads give you the ability to appear on websites that are not only highly trafficked but which are also related to the offer of your ad.
It is important to be able to measure your marketing activities to track performance. Platforms such as Sizmek by Amazon, offer this benefit to your business. It can provide granular performance metrics of the display campaigns and report back data.
Being able to track your investment allows you to ensure you are getting the most out of it.
Maximizes spends by effective targeting
Display ads help to grow your business by reaching the right customers. Different target groups can be addressed directly with simple monitoring and reporting.
Display advertising helps in retargeting the same audience with clicks, impressions, and conversions. You can retarget along with specific interests of your target audience using some of the popular retargeting strategies like content-based, demographic, and geo-targeting.
In conclusion, display advertising provides visual appeal to grab attention, location to maximize exposure, and relevancy to improve response.
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