The Indian Premier League (IPL) is the most sought after cricket tournament in India. We are now several matches into the tournament and Sizmek by Amazon […]
Contextual targeting refers to the practice of serving relevant ads to the target market with the help of appropriate attributes such as keywords, themes, etc. […]
Dynamic Creative Optimization is a display advertising technology that combines creativity and data to yield maximum impact by displaying personalized and relevant ads to the […]
Display ads are paid graphic advertisements on digital platforms. Display ads are different from search ads. Search ads appear when a person is searching whereas […]