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What is AI-powered campaign automation and optimization?

Artificial intelligence (AI), machine learning (ML), and data-driven automation and optimization pop up in marketing materials for ad tech partners a lot, often promising outsized […]

Anusha | March 23, 2022

Amazon Sponsored Display Ads Now Offer Optimizations for Viewability

Sellers can now buy and optimize Sponsored Display ads on Amazon based on whether they were viewed.  Amazon Advertising Sponsored Display format is a workhorse […]

Sushil Kokate | March 15, 2022

What is Margin-Based Targeting and Optimization for Amazon Ads?

More people buy on Amazon than ever before, so why is it hard for many sellers to profit? The answer: rising seller costs, from cost-of-goods […]

Anusha | February 17, 2022

How do you strike the right balance between brand marketing and performance marketing?

With increasing pressure on marketers to deliver more results with less budget, striking the perfect balance between investing in targeted short- and long-term activities seems […]

Anusha | February 17, 2022

In-Stream Tracking

In the era of continuous evolving digital medium with more data-set but less real-time-decision, the purpose of measurement tool is to provide actionable insights to influence the […]

Anusha | February 19, 2021