In the era of continuous evolving digital medium with more data-set but less real-time-decision, the purpose of measurement tool is to provide actionable insights to influence the […]

When it comes to media planning, balancing push & pull medium is the need of the hour, and two platforms that need handshake is Display […]

We all know that videos are possibly the most engaging and effective medium of Digital Advertising when compared to other formats such as Display Banners, […]

Digital consumers are evolving rapidly. Generic marketing ‘noise’ that disrupt their lives are screened out by these digital natives. The only way to connect with […]

Rich media is an advertising technology that engages customers while allowing brands to communicate their value propositions. If you are looking for a way to […]