Artificial intelligence (AI), machine learning (ML), and data-driven automation and optimization pop up in marketing materials for ad tech partners a lot, often promising outsized […]

Sellers can now buy and optimize Sponsored Display ads on Amazon based on whether they were viewed.  Amazon Advertising Sponsored Display format is a workhorse […]

More people buy on Amazon than ever before, so why is it hard for many sellers to profit? The answer: rising seller costs, from cost-of-goods […]

With increasing pressure on marketers to deliver more results with less budget, striking the perfect balance between investing in targeted short- and long-term activities seems […]

In the era of continuous evolving digital medium with more data-set but less real-time-decision, the purpose of measurement tool is to provide actionable insights to influence the […]