To build a strong, positive image among a brand’s consumer base it is critical to avoid the setbacks of negative brand associations. In digital advertising, […]

In digital media, there are billions of opportunities each day to display your message but in this diverse, constantly changing pool of content, there is […]

Data plays a critical role in digital advertising. Sizmek by Amazon offers data insight – the value of having a single collection point for every campaign data. […]

Sizmek Analytics helps advertisers with a detailed understanding of campaign performance. Sizmek helps in determining whether the campaign is delivered in the right place and to […]

  Ad Serving Ad Tracking 1. In Ad Serving the creative is hosted in an ad server and tags are shared with the publisher. In […]