Sushil Kokate, Author at Escape Blog - Page 2 of 3
Social Media

Demand-side Platform

DSP plays a key role in the RTB (real-time bidding) ecosystem. The DSP is a buy-side platform that enables buyers to bid on the right […]

Sushil Kokate | September 19, 2020

Dynamic Creative Optimization

Dynamic Creative Optimization is a display advertising technology that combines creativity and data to yield maximum impact by displaying personalized and relevant ads to the […]

Sushil Kokate | August 28, 2020

Verification and Viewability

In digital media, there are billions of opportunities each day to display your message but in this diverse, constantly changing pool of content, there is […]

Sushil Kokate | August 7, 2020

Reporting

Data plays a critical role in digital advertising. Sizmek by Amazon offers data insight – the value of having a single collection point for every campaign data. […]

Sushil Kokate | July 31, 2020

Why Sizmek for Ad Serving?

Why Sizmek for Ad Serving? Sizmek is one of the largest open ad management platforms with an easy to use UI. You can toggle around […]

Sushil Kokate | July 10, 2020